Marketing has changed over the last 10 years from newspaper ads and paper mailers that get tossed in the trash to online social media sites. It is one of the top ways to stay engaged with your customers and attract new business. On the other hand this can be time-consuming and confusing to someone who has no clue what and how to market through these outlets. Outsourcing allows you to focus on other aspects of your business yet still staying in the now.
U.S small business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising. Marketing experts advise that start-up and small businesses usually have between 2 and 3 percent of revenue for marketing and advertising, and up to 20 percent if you’re in a competitive industry. The percentage-of-gross-revenue calculation is a useful ballpark gauge of spending parameters. But, you need to be flexible depending on the needs.